Site: Langley School, Loddon, NR14 6BJ

Reporting to: Marketing Manager

Hours: 37.5 Hours per week, 52 weeks per year

Salary: £15,600 (National Apprentice Wage which increases, dependent on age, after the first year has been completed.)

Contract type: Fixed Term moving to permanent upon completion

Langley School is seeking to appoint an Apprentice Marketing Executive to support and in some cases lead initiatives across multiple channels. There will be an initial focus on campaign activations and supporting the development of our website and AI capability. Ultimately, you will build skills across all major marketing functions.

We are seeking a committed and diligent individual to support our marketing initiatives across multiple channels. There will be specific requirements around supporting the creation of digital content, creating materials such as newsletters, brochure content and supporting event planning such as Open Days, alumni events and our annual national rugby festival.

We are looking for someone who can juggle the demands of apprenticeship study alongside the needs of a busy marketing department. Previous experience in education would be a positive, but it’s more important that you can bring people, process, and technology together in pursuit of our marketing objectives. Creating integrated campaigns across multiple channels is an important part of the job, so you’ll be ready to learn how each channel contributes to overall success. Initiatives will often require planning for outputs across multiple channels, e.g. a press release supported by a social campaign and physical brochure or flyer materials.

The candidate should have an appreciation of how digital and social channels combine with other channels to drive outcomes. Ideally, candidates will have some experience in photography and videography or be prepared to learn, in order to collate and edit content for amplification across our digital channels.

The role will be full time and based primarily at Langley Senior School near Loddon, with presence required at times at Langley Prep School in Taverham. Time will be provided to follow the apprenticeship programme, and the role holder will be expected to apply their learnings to the day-to-day work of the team.

Langley is a truly special place to work. With dedicated colleagues, a supportive parent body, and curious, motivated pupils, our school community is both stimulating and

welcoming. We take great pride in our sense of family and the strong sense of belonging that unites us.

Job Description

You’ll be working on campaigns that drive growth and engagement. You will gain expertise in understanding audiences and developing content and calls to action that will improve our targeting and response from our key segments which include Boarding, International, Early Years, LFA and Sixth Form. You’ll work with our stakeholders both inside and external to the school and you’ll get a real buzz from seeing the impact of your work in action. The role reports to the Marketing Manager in the Marketing, Communications and Admissions Team, and you’ll be working closely with staff, agency and freelance colleagues to deliver your objectives.

This Job Description covers the principal tasks required of the role and is not necessarily a complete list of everything required for the full professional discharge of duties. Key responsibilities include:

Campaign Execution

• Learn how to run a multi-channel campaign, working on key components such as website updating via WordPress.

• Work in project teams on delivering flagship events, ensuring Langley is positioned positively and that delivery is well organised. Support the team in delivering activations, including sourcing merchandise, working with suppliers and internal partners.

• Learn how to analyse campaign data and put in place changes to improve performance.

• Work with Netmatters (our digital agency) to improve Langley’s key search engine rankings, ensuring strong visibility for the top 20 search terms across domestic and priority international markets, refining keywords and driving content optimisation across the team.

• Ensure all business listings are consistently updated across relevant platforms for improved discoverability.

• Learn how AI search is impacting visibility, and work with the agency to support us in getting structured data created to improve our visibility.

Content Creation & Partnership Support

• Support the production of high-quality content via multiple channels – print, digital and outdoor. This might include copywriting or creative work such as video content. Support will be provided.

• Maintain and continuously enhance website content, ensuring relevance, accuracy, and engagement.

• Work with platforms such as Canva to create content and design templates for campaigns.

• Possess an enthusiasm to integrate generative AI into content production and investigate ways to deliver time savings through responsible use of AI.

General Marketing Support

• Raise PO’s and manage any marketing subscriptions that the team has in conjunction with Finance.

• Manage the merchandise inventory and source original merchandise that aligns with Langley for use in events and for Open Days.

• Support the efforts of the team in administrative functions and general production of simple requirements such as business card creation and ordering and simple poster creation.

• Monitor the marketing inbox on Outlook on a daily basis and ensure each item is allocated.

 Skills and Experience

· Willingness to learn how to use analytics platforms such as GA4 (Google Analytics) in order to produce reports and make recommendations for campaign changes.

· A drive for optimisation across each channel, with good understanding as to how each channel works.

· Understanding of the principles of safeguarding and its relevance and importance in relation to use of pupil images and identities.

· Basic understanding of keyword strategy and SEO, with a commitment to improve knowledge during the course of the apprenticeship so that more work can be done in house.

· Minimum Level 4/Pass Maths and English GCSE.

· Exposure to AI and an ability to understand where and how to use AI in marketing strategy and outreach.

· Strong organisational skills, with attention to deadlines and detail.

· Ability to build strong relationships with key stakeholders.

· Willingness to be “hands-on” and support other work in the team when required.

Candidate Benefits

The successful candidate will enjoy the following benefits from the commencement of their employment:

· Professional development and ongoing CPD through internal and external training

· 24/7 access to the school’s comprehensive Employee Assistance Programme, offering support for personal and professional well-being

· Free school lunches during term time working days

· Death in service benefit (3 x annual salary)

· Access to Private Medical Insurance scheme

· Workplace pension scheme with Royal London

· A competitive salary, commensurate with experience

· A collaborative and supportive team

· The opportunity to help shape a school community

· Beautiful school grounds and a committed, talented staff body

If you are an organised and creative individual, we want to hear from you! Please apply using the application form.