Marketing Officer
Reporting to: Head of Marketing
Contract: Full‑time, term time only plus 15 additional days
Additional Expectations: Occasional evening, weekend and holiday work (particularly in the autumn term)
Salary: FTE £30
The Marketing Officer will provide high‑quality, proactive support to the Head of Marketing and wider Admissions & Marketing team in delivering the school’s marketing, communications and parent‑experience strategy. The postholder will be highly digital literate, with strong creative skills, excellent organisational ability and a willingness to get involved in all aspects of school life.
Key Skills and Attributes
Strong digital literacy, including confident use of website CMS platforms, SEO tools, analytics dashboards and social media management systems
Excellent interpersonal skills and the ability to build positive relationships with prospective parents, current families and colleagues across the school community
Strong organisational skills with the ability to manage multiple deadlines, particularly during peak periods
Experience of working with external agencies - such as web developers, photographers and videographers - ensuring strong performance and high‑quality delivery across all projects
Responsibilities
Digital Content & Social Media
Capture day‑to‑day life across the school through roving reporting, including photography, videography and short‑form video
Create engaging content for social media channels and school website, ensuring posts and stories are timely, accurate and aligned with the school’s tone and brand
Support the scheduling, monitoring and reporting of social media activity
Assist with website updates, ensuring content is current, well‑presented and user‑friendly
Edit and prepare digital assets using Canva, Adobe Express or similar tools
Branding, Publications & Merchandise
Support the creation of marketing materials, including posters, flyers, digital graphics and event collateral
Ensure all materials follow brand guidelines and maintain a consistent visual identity
Manage the ordering, stock‑taking and auditing of school merchandise, ensuring value for money and timely replenishment
Liaise with external suppliers where required, ensuring quality and delivery expectations are met
Photography, Video & Creative Production
Produce high‑quality graphics, publications and digital assets using Canva, Photoshop, InDesign or similar tools
Take high‑quality photographs and video footage at events, lessons and activities across the school
Manage and support the editing and organisation of photo and video libraries
Assist with briefing and coordinating external photographers and videographers when required
Events & On‑the‑Ground Support
Support the planning and delivery of key pupil recruitment and retention events, including Open Days, Welcome events, information evenings and community activities
Provide on‑the‑day support such as set‑up, registration, photography and general coordination
Work collaboratively with Admissions to ensure prospective families receive a warm, well‑organised and positive experience
Parent Experience & Communications
Assist with the creation and updating of parent guides, handbooks and digital resources
Support the management and content upkeep of the parent portal
Help ensure communications to parents are clear, timely and aligned with school standards
Contribute to pupil retention activities by supporting high‑quality, consistent parent engagement
Cross‑Departmental Support
Provide marketing and branding support to Development, Alumni Relations and Colfe’s Leisure Centre
Assist with the creation of promotional materials, event support and digital content for these teams
Ensure all departmental materials align with the school’s brand and communication standards
General Team Support
Provide administrative and creative support to the Marketing and Admissions teams as required
Assist with data entry, filing, content organisation and general office tasks when required
Contribute ideas, energy and enthusiasm to a busy, collaborative team environment
Person Specification
Essential
Strong digital literacy and confidence using social media platforms
Experience with photography, videography and basic editing
Ability to create simple, effective designs using Canva or similar tools
Excellent organisational skills with the ability to manage multiple tasks
Confident communicator with strong written and verbal skills
Experience supporting events or working in a customer‑facing environment (desirable)
Desirable
Experience working within an independent school or education setting.
Familiarity with CRM systems, admissions pipelines or customer‑journey mapping.
Understanding of parent engagement, customer experience design or community‑based marketing
Personal Attributes
Enthusiastic, proactive and eager to get involved in school life
Personable and confident when interacting with pupils, staff, parents and visitors
Self‑starter with the ability to hit the ground running and work independently when needed
Flexible, adaptable and willing to support a wide range of tasks
Positive team player with a can‑do attitude
Colfe’s School is committed to safeguarding and promoting the welfare of children. All applicants must be willing to undergo child protection screening, including checks with past employers and the Disclosure & Barring Service.
Recruitment Team
Recruitment@Colfes.com
