Exceptional organisational and planning skills - able to design, manage and refine efficient, multi‑stage admissions processes throughout the year 

Strong commercial and market insight - understands local demographics, feeder‑school dynamics, competitor activity and parent decision‑making behaviours, using this intelligence to inform strategy and planning 

Collaborative working style - works closely with the Director of Admissions & Marketing, the Head of Marketing and the second Admissions Manager to ensure aligned, strategic delivery of annual strategic plan 

Excellent interpersonal skills - confident engaging with prospective families, feeder schools, staff, Governors and the wider community 

Outstanding communication skills — able to deliver clear, timely and accurate information through written, verbal and face‑to‑face channels 

Ability to operate at a senior level – supports the Director and the wider Senior Management Team to guide, support and direct staff in delivering an excellent experience for prospective families 

High level of professionalism and discretion - represents the school with integrity and confidence 

Capacity to manage peak‑period workloads - ensures the Admissions office is appropriately staffed during busy holiday periods, particularly in Autumn and early Spring. 

Confident decision‑maker - able to take initiative and uphold the school’s standards for the prospective family experience. 

Leadership and line‑management experience - capable of motivating, developing and managing the Systems & Data Officer and the Admissions Officer 

Work with the Marketing team to manage the end‑to‑end communications journey for prospective parents, from initial enquiry to acceptance of a place 

Work with the Director to set and manage the annual Admissions budget 

Provide strategic input into advertising planning ahead of the Autumn Open Events season. 

Collaborate with the Director to maintain and annually update a local area map showing feeder‑school patterns and family locations, using this data to inform strategic planning and market positioning 

Build strong, positive relationships with prospective families.

Gather and record all relevant information to evaluate and prioritise enquiries, ensuring the admissions database remains accurate and up to date 

Ensure timely and personalised follow ups to all enquiries 

Provide a tailored, high‑quality service to high‑priority enquirers, including: understanding family needs, encouraging school visits and signposting relevant events. 

Manage appointment bookings and liaise with relevant staff 

Oversee the organisation of group and individual families’ tours 

Ensure visiting families’ information is accurate and available to the Head and relevant staff 

Ensure all visits are followed up promptly by email or telephone  

Work with the Director to organise and attend events for prospective and registered pupils, including taster days and Open Events and Welcome Events 

Oversee operational planning for Admissions events, delegating tasks to Admissions Officer as appropriate 

Manage team rotas for out‑of‑hours Admissions events and enquiry monitoring 

Oversee all administrative aspects of the admissions process for new families, working closely with Systems & Data Office to ensure the application experience is as user-friendly and intuitive as possible

Liaise closely with the Junior School and Sixth Form regarding admissions and pupil transitions

Manage entrance tests, including coordination with teaching staff and remote assessments for overseas applicants

Maintain proactive communication with families throughout the process, including after assessments and during the joining‑papers stage

Liaise with the Bursar’s office regarding financial assistance applications, projected pupil roll and fee‑related matters

Work with School Data Manager and Pastoral team to ensure new joiners in Years 8–10 are placed in appropriate teaching groups, tutor groups and mentoring arrangements

Manage development and updates of Appliccaa system 

Provide statistical information and reports for the Head, SMT and Governors

Work with the Director, Head and Head of Junior School on offer numbers, waiting lists and admissions decisions

Work closely with the Director to develop and implement a feeder‑school strategy and action plan

Build detailed knowledge of feeder and competitor schools, using this insight to inform planning and positioning

Prepare demographic and market‑related reports as required by the Director

Act as joint line manager to the Admissions Office and Systems & Data Officer, ensuring they are motivated, trained and appraised in line with school policies

Undertake relevant training as agreed with the Director

Proven experience in admissions, marketing, customer experience, or a related professional services environment

Demonstrable success in managing complex, multi‑stage processes with high levels of accuracy and organisation

Experience working in a competitive, customer‑facing environment where service quality directly influences outcomes

Strong understanding of market dynamics, including demographics, competitor behaviour and customer decision‑making

Experience delivering strategic plans and contributing to organisational planning cycles

Line‑management experience, including motivating and developing staff

Experience working collaboratively with senior leaders and cross‑functional teams

High level of digital literacy, including CRM/database management and Microsoft Office applications

Ability to analyse data, identify trends and use insight to inform decision‑making

Confident decision‑maker with sound judgement and the ability to act autonomously when required. 

Experience working in an independent school or education‑sector admissions environment

Knowledge of SIMS or similar school management systems

Experience managing events, including planning, logistics and stakeholder coordination

Understanding of the local educational landscape, including feeder schools and competitor schools

Warm, welcoming and professional manner, with a genuine commitment to delivering best‑in‑class customer service

Commercially aware, with the ability to balance strategic priorities with operational realities

Proactive and forward‑thinking, anticipating challenges and identifying opportunities for improvement

Calm under pressure, particularly during peak admissions periods and high‑stakes events

Collaborative and team‑oriented, valuing partnership with colleagues across Admissions, Marketing and the wider school

Discreet and trustworthy, able to handle sensitive information with professionalism

Resilient, adaptable and comfortable working in a fast‑paced, dynamic environment

Personally invested in upholding the school’s values and representing the school with integrity

Colfe’s School is committed to safeguarding and promoting the welfare of children. All applicants must be willing to undergo child protection screening, including checks with past employers and the Disclosure & Barring Service.